Berkeley Haas Play

The Berkeley Haas Play Conference is an annual tech and marketing conference in San Francisco put together by the student-led DMEC organization. Play features keynotes from industry leaders and panel discussions on the latest digital trends. The logo design uses the positioning of the “A” to reference a play button and forward movement, serving as the focal point for the mark. The website further references “play” by allowing the user to move and rearrange the content tiles on the page.